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Brandwatch

by Brandwatch (Cision)

AI-powered social listening and consumer intelligence platform with deep audience insights

contactCustom pricing based on features and scale API web
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About Brandwatch

Brandwatch is a social listening and consumer intelligence platform that uses AI to analyze online conversations, identify trends, and understand audience sentiment. It monitors millions of sources including social media, news, forums, and blogs. Brandwatch's AI assistant Iris helps surface insights and generate reports automatically.

Key Features

  • Social listening across millions of sources
  • AI assistant Iris
  • Sentiment analysis
  • Image recognition
  • Trend detection
  • Audience analysis
  • Crisis alerts

Pros

  • Deep social listening
  • AI-powered insights
  • Massive data coverage
  • Strong research capabilities

Cons

  • Expensive
  • Steep learning curve
  • Complex interface

Tags

social-listeningconsumer-intelligencesentiment-analysisai-insightsmonitoring