Clay
AI data enrichment and outreach platform that turns raw leads into personalized insights
4.5/ 5
3M+monthly
2021
FreemiumFree 100 credits/mo, Starter $149/mo, Explorer $349/mo, Pro $800/mo API web
Visit ClayAbout Clay
Clay enriches lead and company data using AI, turning raw lists into personalized, actionable insights for sales and growth teams. It connects to 75+ data providers to enrich contacts with job titles, company info, technologies used, and funding data. Clay's AI agent can research prospects, write personalized messages, and automate multi-step outreach workflows, making it a powerful tool for outbound sales teams.
Key Features
- 75+ data enrichment providers
- AI prospect research agent
- Personalized message generation
- Multi-step workflow automation
- CRM integration
- Waterfall enrichment (try multiple sources)
- Custom enrichment tables
- API and webhook support
Pros
- Best-in-class data enrichment
- AI personalization at scale
- Waterfall approach maximizes data coverage
- Powerful workflow automation
- Growing ecosystem of templates
Cons
- Credit-based pricing can be expensive
- Steep learning curve
- Complex for simple use cases
- Credits consumed quickly with large lists
Tags
data-enrichmentsales-outreachlead-generationB2BAI-personalization
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