Meltwater
Enterprise media intelligence platform with social listening, PR monitoring, and influencer management
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Visit MeltwaterAbout Meltwater
Meltwater is an enterprise media intelligence platform that combines social listening, media monitoring, PR analytics, and influencer management. It monitors traditional media (TV, radio, print) alongside social media and online sources. Meltwater's AI analyzes sentiment, identifies trends, and measures the impact of PR and social campaigns.
Key Features
- Social listening
- Media monitoring (TV/radio/print)
- Influencer management
- PR analytics
- Sentiment analysis
- Social publishing
- Custom dashboards
Pros
- Comprehensive media coverage
- Traditional + social monitoring
- Strong PR features
- Enterprise-grade
Cons
- Very expensive
- Complex platform
- Long sales cycle
Tags
media-intelligencesocial-listeningpr-monitoringenterpriseinfluencer
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